Print offers targeting solutions: Newspapers have sections, releases and inserts that can help you target audiences for specific areas, groups or seasons. Build a reputation: Newspapers work hard to build a loyal customer base through positive relationships. By advertising in a newspaper, you can build your reputation simply by association. Better reach: Newspaper readers spend more time reviewing advertisements than internet users. In fact, the attention span of an internet user is approximately 8 seconds. This is why newspaper readers statistically have more purchasing power. Flexible advertising: Advertisers can choose the exact size, location and design for their print ads. They can also change the advertisements as needed by working directly with newspaper staff. More affordable: Newspaper advertising typically costs less per thousand readers than many other forms of marketing. This medium offers many options to meet different advertising needs and can be customised according to budget.