The biggest social media challenge a business could face is staying up to date with the constantly changing algorithms and trends. Social media platforms are always tweaking their algorithms to give their users the best experience possible, so businesses need to constantly adjust their strategies to keep up. Additionally, social media is always evolving, and new platforms are constantly emerging, so businesses need to be flexible and adaptable to stay ahead of the curve.
Firstly, you need to understand what you are trying to achieve. Do you want to sell a product, increase awareness or call people to action for instance? Once you know what you want to do, it becomes easier to filter a target audience to more specific results. We help clients navigate the content landscape and create content that works for your business goals.
Updating your website is important for a variety of reasons. Not only does updating a website increase website security and prevent hacking, but it can also help your internet marketing strategy and increase traffic to your website. This is why we suggest that businesses update their website regularly. Not to mention that if your website looks like it is not updated, potential clients may feel you don’t care about professional service.
There is no doubt that out-of-home advertising can go that extra mile in boosting your brand awareness. When placed in urban areas and city centers, these forms of advertising can be seen by hundreds, if not thousands, of people walking by. The more these consumers see your ads, then the quicker your brand awareness will build up.
If you want your company to be successful and thrive, then you need to educate yourselves about digital marketing. More and more people are switched into the digital space, and your brand needs to be well presented if it wants to make an impact. We help our clients find out what is working for their marketing efforts, and how they can grow their digital marketing – avoiding the pitfalls we see businesses fall into constantly.
The average cost per CPM on TV is $11, which is cheaper than Radio, Outdoor, YouTube, Magazine, On Demand Video, Press and even Cinema advertising. TV is not going away, it is just evolving, and missing out on reaching your audience through this highly effective medium could be detrimental to your ongoing success. Your current target market may still spend time watching TV. Contact us to find out if TV should be part of your portfolio.
Media Buying is the process of purchasing media time on TV, radio, newspapers Social, Digital and Out Of Home and much more. Because we’re able to negotiate bulk rates, it means we can offer better prices for our clients than if you approach any of these marketing channels yourselves.
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Being in the know is important. Our insight section is here as a helping hand, to guide you through what sometimes can be an incredibly tedious task to navigate through the multitude of options available to you.
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