We leverage programmatic DOOOH technology via our DSP partner to bring targeting, measurement and flexibility to our partners DOOH buy.

By applying heatmap technology to audience targeting segments, we can analyse how their intended audience moves and leverage automated buying to ensure the ad delivers on the right screen at the right time.

By utilising DID data, we can attribute footfall and web conversion to the DOOH campaign.

Activating a DOOH campaign programmatically allows us to optimise campaigns in real time, change strategy or creative mid-campaign, and leverage the same strategy and targeting across multiple media-owners in one buy.

To find out more of how we can drive real ROI in pDOOH contact us today.